Sourabh N

About Sourabh N

As a digital marketing professional with over a year of experience as an SEO & SEM Manager at Shipsy, I contributed to enhancing online visibility and lead generation through data-driven strategies. By designing and implementing SEO roadmaps and optimizing PPC campaigns across platforms like Google Ads and LinkedIn Ads, I supported the company in achieving sustainable growth and maximizing ROI. My expertise includes SEO strategy, content planning, technical SEO, and paid campaign management. With a focus on organic growth and performance marketing, I strive to create impactful digital strategies that align with business objectives. My mission is to leverage innovative marketing techniques to enhance user engagement and deliver measurable results.

Experience

1. Digital Marketing Manager

   Mya Care

   May 2023 — Present · Dubai, AE

   SEOConduct in-depth keyword research to identify high-intent and relevant keywordsOptimize website content using on-page SEO best practices including title tags, meta descriptions, header tags, internal linking, and image optimizationBuild and manage high-quality backlinks to improve domain authority and organic search visibilityMonitor SEO performance, analyze trends, and implement data-driven optimizations to improve rankings and organic trafficPPCPlan, manage, and optimize paid advertising campaigns across Google Ads and other relevant platformsCreate compelling ad copies and conversion-focused landing page strategiesTrack, analyze, and optimize campaign performance to improve CTR, conversions, and ROIManage advertising budgets efficiently while optimizing cost per lead and overall campaign performanceDashboard and Analytics ManagementMonitor website traffic, user behavior, and conversion metrics using analytics and reporting toolsIdentify trends, insights, and optimization opportunities from performance dataPrepare and share regular performance reports highlighting KPIs, campaign performance, and ROIRanking and Performance TrackingTrack website rankings for targeted keywords across search enginesAnalyze ranking fluctuations and implement strategic improvements to enhance overall search visibility

Education

• SVCE

  Bachelor of Engineering (B.E.), Computer Science

  2008 — 2012

• Devi Ahilya Vishwavidyalaya , Indore

  Master of Business Administration (M.B.A.), Marketing-Finance

  2013 — 2015

Skills

• Yahoo Search Marketing
• Javascript
• Web Design
• Social Media Optimization (Smo)
• Google Analytics
• Brand Awareness
• Social Media Marketing
• Link Building
• Website Promotion
• Search Engine Submission
• Email Marketing
• C
• Twitter
• Search Engine Marketing (Sem)
• Html
• Adsense
• Php
• Landing Page Optimization
• Web Development
• Google Webmaster Tools
• Brand Development
• C++
• SEO
• Smo
• Online Reputation Management
• Sem
• Wordpress
• Search Engine Optimization (SEO)
• Css
• Facebook
• Google Website Optimizer
• Microsoft Word
• Google Adwords
• Ppc
• Web Analytics
• Keyword Research
• Advertising
• Organic Search
• Social Media
• Cms