Sourabh Kulkarni

Trade Planner and Business Manger @Reliance Retail

Mumbai, IN

Driving Growth Through Data, Strategy & InnovationWith a strong background in business strategy, sales, and category management, I have successfully led initiatives that drive growth, efficiency, and customer engagement. I specialize in business insights, trade planning, pricing strategies, and promotional execution, ensuring data-driven decision-making and market responsiveness. Optimized Business & Trade Planning – Developed comprehensive sales analysis frameworks, enhanced forecasting accuracy, and streamlined budgeting to align with seasonal trends. Strengthened Assortment & Product Visibility – Led assortment enrichment on JioMart, refined search strategies, and optimized product discoverability, enhancing customer experience. Maximized Promotional Impact & Marketing Execution – Designed strategic promotions, ATL/BTL campaigns, and seasonal themes to boost engagement while maintaining margins. Enhanced Financial & Audit Compliance – Collaborated with Finance & Accounts to ensure P&L accuracy, audit compliance, and financial transparency. Drove Market Competitiveness – Conducted price benchmarking, competitor analysis, and wet market studies, shaping agile pricing and product strategies. Led IT & Process Improvements – Partnered with SAP teams to drive tech initiatives, optimize operations, and enhance system efficiencies. Built & Led High-Performance Teams – Focused on operational excellence, asset optimization, and strong stakeholder collaboration. Passionate about leveraging data, technology, and market intelligence to create impactful business solutions. Let’s connect and explore opportunities to drive category growth and innovation!