Sourabh Kumar

Customer Marketing Manager @Bajaj Electricals Ltd

Mumbai, IN

As the Customer Marketing Manager at Bajaj Electricals Ltd, I drove Shopper Marketing initiatives for top brands, increasing retail touchpoints and driving premiumization.* Led Pan-India Shopper Marketing for renowned brands like BEL, Morphy Richards, and Nex, driving enhanced retail visibility, customer engagement, and channel loyalty.* Strategized and Executed BTL Calendar for various brands and categories, focusing on high-impact retail visibility initiatives and shopper engagement.* Developed a Comprehensive Category Playbook to strategically implement GTM and channel marketing initiatives, maximizing reach and impact across diverse markets.* Drove GTM Strategy for Nex, focusing on competitive pricing, optimized placement, and impactful promotion to expand distribution across the top 50 towns.* Accelerated Commercialization of New Product Developments (NPDs), enhancing distribution and scaling presence with strong GTM and BTL marketing.* Orchestrated Key Brand Launch Events for Nex in top metro cities, securing valuable engagement from key channel partners.* Expanded Retail Visibility by building over retail touchpoints through effective in-store branding and activation, reinforcing brand premiumization in key markets

Narsee Monjee College of Commerce and Economics

Bachelor's degree, Business Administration and Management, General

Indian Institute of Management, Indore

Master of Business Administration - MBA, Marketing

Kendriya Vidyalaya

High School Diploma, Business/Commerce, General