Sourabh Kumar
Customer Marketing & GTM | Bajaj Electricals | More Retail | IIM Indore\' 22
- Role
- Customer Marketing Manager at Bajaj Electricals Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sourabh Kumar
Hey there! I\'m an MBA grad from IIM Indore with a knack for Marketing and…
Experience
Customer Marketing Manager
Sep 2023 — Present · Mumbai, IN
As the Customer Marketing Manager at Bajaj Electricals Ltd, I drove Shopper Marketing initiatives for top brands, increasing retail touchpoints and driving premiumization.* Led Pan-India Shopper Marketing for renowned brands like BEL, Morphy Richards, and Nex, driving enhanced retail visibility, customer engagement, and channel loyalty.* Strategized and Executed BTL Calendar for various brands and categories, focusing on high-impact retail visibility initiatives and shopper engagement.* Developed a Comprehensive Category Playbook to strategically implement GTM and channel marketing initiatives, maximizing reach and impact across diverse markets.* Drove GTM Strategy for Nex, focusing on competitive pricing, optimized placement, and impactful promotion to expand distribution across the top 50 towns.* Accelerated Commercialization of New Product Developments (NPDs), enhancing distribution and scaling presence with strong GTM and BTL marketing.* Orchestrated Key Brand Launch Events for Nex in top metro cities, securing valuable engagement from key channel partners.* Expanded Retail Visibility by building over retail touchpoints through effective in-store branding and activation, reinforcing brand premiumization in key markets
Education
Narsee Monjee College of Commerce and Economics
Bachelor's degree, Business Administration and Management, General
2017 — 2020
Indian Institute of Management, Indore
Master of Business Administration - MBA, Marketing
2020 — 2022
Kendriya Vidyalaya
High School Diploma, Business/Commerce, General
2015 — 2017
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