Soundarya N
Senior Salesforce Marketing Cloud Developer @Deloitte
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WORK HISTORY
Senior Salesforce Marketing Cloud Developer @Deloitte
Kansas City, KS, US
Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Studios• Develop email templates, which may include light coding of emails using HTML and CSS• Leverage Journey Builder to deliver multi-touch communications.• Create SQL queries in Automation Studio to segment audiences.• Build analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness• Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.• Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or CRM platform.• Solution design and execution of Marketing Cloud, ensuring best practices are followed and the full features of the solution are utilized, where appropriate.• Drive software development and implementation services to help companies unlock the value of big technology investments, ranging from requirements to architecture, design to development, testing to deployment.• Participate in setting engagement objectives and scope, develop work plans for components of engagements, coordinate activities between workstreams and identify changes in scope.• Lead the evaluation of technology needs, develop customized applications and draft technical and functional design documentation; identify and mitigate risks in process and technology for engagements. • Perform assessments of existing information systems and identify gaps between business requirements and current system capabilities; estimate time and resources needed for the development work. •Define systems strategy, develop system requirements, design, prototype, and test custom technology solutions, and support system implementation•Build email campaigns according to project input requirements: verify content, images, design/layout, links, and on dynamic content.
EDUCATION
Virginia International University
Master's degree
ABOUT SOUNDARYA N
Soundarya is an experienced Salesforce Marketing Cloud (SFMC) Lead developer with over 8+ years in the IT industry. She specializes in designing and delivering high-impact Email and SMS campaigns and has led full-scale platform migrations to SFMC. Her expertise spans Customer Journey mapping, data architecture, and complex integrations using Marketing Cloud Connector (MC Connect) and external systems. She has successfully collaborated with cross-functional teams across Sales, Marketing, Creative, and Legal to implement scalable messaging solutions. Soundarya also brings deep knowledge of email strategy, automation layering, and content personalization. In addition, she has built custom SFMC applications using AMPScript, HTML, and CSS, enabling tailored solutions to meet unique business needs.
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