Sounak Basu Dhar
Driving Digital Ads Revenue | Ex Republic TV-Digital | Ex ABP | Ex TOI | Ex Odisha TV Network
- Role
- Senior Manager Ad Sales at Ontrack
- Location
- Kolkata, IN
- LinkedIn followers
- 500 followers
About Sounak Basu Dhar
Ad sales professional with over 15 years of experience in providing media solutions to advertisers across industry verticals. Working presently with ONTRACK (Kolkata TV) handling the portfolio of revenue assurance by providing brand specific communication strategies to clients. Believe in the process of continuous learning and in the ideology of putting the client first. Previous associations include ABP Group, Times of India, Republic TV & Odisha TV Network. A bibliophile and a passionate trekker.
Experience
Senior Manager Ad Sales
Feb 2025 — Present · Kolkata, IN
Have been given the primary responsibility of streamlining & structuring digital ad sales & operations. Have been working closely with the technical team to build and optimize monetization opportunities across Website, Youtube & FacebookHave built necessary rate structures for website advertisements and content stitching on social media. Have guided and helped colleagues and management to understand the same and created a go-to-market strategy for our digital assetsHave also been selling ad opportunities on TV-Both vanilla and customized solutions to a pre-defined set of retail advertisers across KolkataHave the added responsibility to work closely with the digital team of EiSamay, Pratidin Times & Asomiya Pratidin helping them take their advertisement assets to a larger audience in Kolkata
Education
Vivekananda Mission School
Science
1991 — 2005
Globsyn Business School
PGDM - Marketing, Marketing
2008 — 2010
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