Soumya Varma

About Soumya Varma

Strategist at mind, disruptor at heart. Practicing all things brand, strategy, and…

Experience

1. Social Content Strategist & Creator Partnerships Program Lead

   Costa Farms

   Sep 2022 — Present

   Directing detection and integration of innovation and trends into ideating, developing, and implementing 360 omnichannel promotional, brand, and non-brand campaigns to maximize brand equityInspiring active and enthusiastic communities while developing a brand voice, pitching content proposals, directing and producing content assets, managing budgets, building editorial calendars, directing content production, editing and scheduling social media assets, copywriting, and prompting crisis communication, among other duties to drive brand visibility, engagement, and profitability.Leading self-initiated in-house creator partnership program. As the first comprehensive program of its kind in the houseplant industry, the program is built from the ground-up through cultivating and negotiating content creator relationships, creating brand partnership programs, analyzing outcomes and reporting performance, and actively sparking conversations to spread industry awareness and brand excitement, while positioning brand as first-mover in powerful niche space.

Education

• Hult International Business School

  International Business

  2017 — 2017

• North Carolina State University

  Bachelors of Science in Business Administration, Marketing

• FIU Chapman Graduate School of Business

  Professional Master's of Business Administration, Entrepreneurship and Innovation