Soumya Kumari

About Soumya Kumari

To me, marketing is where creativity meets intent and where the right idea, delivered to the right person at the right moment, becomes measurable business impact.I\'m fascinated by the psychology behind decisions: what earns attention in a noisy world, what builds lasting trust, and what finally converts curiosity into commitment. That curiosity drives everything I do from crafting brand narratives to digging into data to understand what\'s actually working and why.I thrive at the intersection of strategy and execution where a sharp insight about consumer behavior can directly shape how a campaign is built, and how growth is measured. I don\'t just want to tell a compelling story; I want to know it moved the needle.Through my MBA at BML Munjal University, I\'ve worked across marketing analytics, consumer behavior, and business strategy — building the ability to turn data into decisions, not just dashboards. As Student Placement Coordinator, I act as the bridge between 500+ students and top-tier recruiters sharpening my stakeholder management, communication, and brand representation skills daily.I was recognized as 2nd Runner-Up at Prajwalan 5.0, a national case competition by SIBM Pune where I developed and defended business strategies under pressure, in front of an expert jury. That experience confirmed what I already believed: great strategy isn\'t just smart thinking, it\'s conviction under fire.I\'m actively looking to contribute to roles in brand strategy, B2B & B2C Sales, digital marketing, or growth — where I can combine strategic thinking with hands-on execution to help brands not just connect with consumers, but convert that connection into real, lasting growth.If you\'re building something exciting, let\'s connect.Mailbox: t••••••••@gmail.com |+91••••••••92

Experience

1. Sales and Marketing

   Carrier Midea India

   Apr 2026 — Present · Kolkata, IN

   Lead and coordinate a team of store associates, ensuring smooth daily operations and high customer service standardsMonitor store performance metrics and identify revenue gaps, then pitch improvement strategies to senior managementConduct regular floor walks and audits to observe customer flow, product placement, and staff engagementSupport marketing campaigns at store level — from visual merchandising to promotional activity executionGather and analyze customer feedback to guide product and experience improvements aligned with brand goalsPrepare weekly reports on sales trends, footfall patterns, and competitor activity to help shape brand strategyMentor and motivate junior team members, fostering a high-performance and customer-first culture

Education

• BML Munjal University

  Master of Business Administration - MBA, Marketing and HR

• JAI HIND COLLEGE, MUMBAI

  BMS, Marketing