Soumyabrata Roy
Consultant @Fractal
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WORK HISTORY
Consultant @Fractal
Bengaluru, IN
EDUCATION
University of Calcutta
Master of Science (M.Sc.), Economics
SKILLS
ABOUT SOUMYABRATA ROY
Currently helping brands across domains (CPG, Retail, Pharma) to channelise their Marketing Spends through Market Mix Modeling for maximum ROI.I have over 12 years of work experience across various fields and business functions, I first started off with transition projects at TCS and Genpact.Since then I helped Zomato to start operations in 7 countries across 3 continents, and in doing so, I have put various processes in place for content management, which reduced man hours and improved efficiency. Along side that I also set up Online Ordering for Zomato across 3 cities in India.Successfully digitized the cafeterias of Accenture, RBS, Boeing & Yahoo and got them on the Hungerbox platform.Currently I am helping clients to maximise their revenue through Market Mix modeling.
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