Soumya Rajan

WORK HISTORY

EDUCATION

SKILLS

ABOUT SOUMYA RAJAN

Seasoned Marketing Professional with over 10 years of experience across diverse sectors, specializing in Ad revenue growth (monetization), CRM, GTM strategy & communications, and Content Commerce. Currently managing Video Commerce at FlipkartPreviously managed Digital Marketing, Brand Marketing, UX/UI Content, CRM, and Brand Partnerships at HaulPack (Influencer Marketing), Parent co- Paisawapas.Led marketing communications at Meesho (Monetization + Content Commerce org.), focusing on increasing ad revenue and implementing innovative affiliate marketing strategies to drive GMV.Expert in Growth marketing, particularly in educating and retaining creator audiences. Managed content for Meesho\'s \"Affiliate Marketing\" and \"Advertisement\" pages.Adept at developing and executing comprehensive go-to-market (GTM) strategies, including product launches, messaging, positioning, and value propositions. Skilled in creating and managing multi-channel marketing campaigns, leveraging email, social media, panel notifications, and WhatsApp messages to drive engagement and transactions.Collaborative leader with extensive experience working with cross-functional teams, including product and analytics, to develop integrated and personalized marketing campaigns. Committed to a user-centric approach, regularly conducting user feedback sessions, implementing A/B testing, and driving data-driven solutions to enhance user experience and achieve ambitious goals.Proficient in managing and automating marketing campaigns across various platforms, with a strong focus on measuring and analyzing campaign effectiveness to optimize performance- Industry experience in E-commerce, Financial technology (online/digital payment), F&B, Retail, FMCG, and Management Consulting- Functional experience in Marketing & Promotional activities, Business process improvements, Marketing Strategy & Ops, Business strategy, Market Research, Brand management, Social media strategy planning, Product Marketing, CRM, Influencer and Affiliate Marketing, Marketing Communications- MBA from Amrita University (Marketing Major and HR Minor)