Soumya Nimodiya

General Manager @100 Days

Gurugram, IN

Managing a team of 15+ stakeholders to drive growth for D2C vertical of brand such as Durex, Enamor, Avon, Weryze and Neurogum. Durex - Grew the topline by 2X while delivering profitability (improving marketing efficiency by 50%)- Launched new categories such as toys, games, accessories and performance while achieving multi-crore ARR for each new category within 3 months of launch - Improved marketing efficiency by 50% in 4 months period by restructuring campaign structure, improving creative input and setting up SOP\'s for campaign optimization- Improved website conversion rate by 50% in 3 months period by improving content, structure, and checkout experience 2. Enamor - Improved efficiency by 150% in 3 months period while maintaining the top line at $1MM+ ARR - Launched new initiatives such as Enamor XO (Lingerie for Genz) and Enamor Innovation (Lingerie designed for specific problems such as better fit, cooler, etc)- Revamped the website to improve navigation, content and checkout experience for users - Increased revenue from Google by 100% by targeting bidding/campaigns on generic industry searches 3. Avon - Launched D2C platform for a traditional offline personal care brand and reached an ARR of $200K within first month of launch 4. Weryze/Neurogum (Philip Morris Brands)- Launched Weryze (Nicotine gum) and Neurogum (Nutraceuticals) brands in Indian market with both combined reaching a $1MM+ ARR in first 6 months of launch

Indian Institute of Technology, Bombay

Bachelor's degree, Materials Engineering