Soumi Sarkar

About Soumi Sarkar

From CRO for blogs to keyword research to content ideation, strategising assets to get high-impact leads, repurposing assets on various social media platforms and websites I have done it all. Also, being a part of the podcast production team, I know how to bring both demand and leads with strong and high intent both long and short form assets. I know end-to-end execution of content from content strategy, to ideation, to execution and then repurposing.As a content marketing lead at HighRadius- I am working across multiple horizons in long form for the office of CFO and ensuring high impact leads by doing continuous content optimisation. Also, by mapping out the intent for each asset, how to cross promote other assets to draw leads and increase downloads, work on traffic increase, strategising content creation have been some of the key responsibilities I undertake in this stint.Earlier, as a content consultant at Zensciences, I prepare content for big B2B and B2C brands and am involved in creating content for various types of social media posts viz Press Releases, Reports, webinars, training, etc.Previously, as a Digital marketing associate at HotWax Commerce, I worked around the content creation side and prepare short and long-form content around SaaS solutions. Aiming for the roles of the Content Marketing Lead, Content Team Head, Senior Content Strategist, and Growth and Performance head. Personal Achievement: I am a published author. My poetry book: Notions, Emotions, and More and Midnight Verses is available on Amazon and Flipkart.Besides everything: I love talking tales! Also, I write, no matter what!I also keep writing blogs on Medium to journal everything I am learning down the line. I have a story blog and poetry blog as well where I like to talk about the slow experiences of life. I also have poems published in 10+ anthologies so far and have been awarded as a literary personality by Spectrum of thoughts, Shahanshah publications, and Sheforward official.And, when I am not working, you can find me in some cafe with a cup of hot chocolate or black coffee and a fictional novel or my diary of poetry and fables. Along with technical writing and digital marketing, I am passionate about animes, music, pop culture, fiction, poetry, and storytelling. Follow me on Instagram:@insouminiac_ to read my poems and stories.

Experience

1. Content Marketing Lead (Senior Principal)

   HighRadius

   Dec 2025 — Present

   Driving demand gen and conversions through strategic content | Content Marketing - Senior Principal | Freelancer | Author

Education

• Devi Ahilya Vishwavidyalaya, Indore

  Master of Business Administration - MBA, Foreign trade

  2018 — 2020

• Shri Shikshayatan College

  Bachelor of Commerce - BCom honours, Accounting and Finance

  2014 — 2017

• Mother's Public School

  Secondary and Higher Secondary Education