Soumik Pal Chowdhury
Consumer Insights, Brand Advisory @ Kantar | x ICICI Bank | IISWBM
- Role
- Senior Research Manager at Kantar
- Location
- Kolkata, IN
- LinkedIn followers
- 500 followers
About Soumik Pal Chowdhury
Starting from those ingenious campaigns of Fevicol to the curious case of Nestlé getting Japan hooked to coffee, the dual aspect of analysis & creativity has intrigued me to pursue a career in Marketing (ergo, the switch!) Fervid about brand strategy & consumer insights, I have had written for Marketing Weekly on this platform. Professionally, I am keen on pursuing a journey (with an equal opportunity organization) in diverse spheres of marketing, – Marketing Analytics, Consumer Insights, Brand Strategy, Product & Growth Marketing. Courtesy of technology, there is constant uproar in the business landscape. Staying up to date with the latest industry insights helps me to understand dynamics of the brands and the markets. Alvin Toffler’s clichéd quote – “Learn, Unlearn and Relearn” makes me “Never Settle” in this era of continuous disruptions. To chew over business & marketing, connect with me on LinkedIn or drop me an e-mail at: s••••••••@gmail.com, and if the world of \"marketing\" excites you, these are some of the amazing sources to flick: • afaqs.com • campaignindia.in • thedrum.com
Experience
Senior Research Manager
Oct 2023 — Present · Kolkata, IN
Education
Techno India University
Bachelor of Technology (B.Tech.)
Indian Institute of Social Welfare and Business Management
Master of Business Administration - MBA
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