Soumik Mitro

Vice President Sales Marketing @Patanjali Ayurved Limited

Haridwar, IN

Reporting to the Executive Director of the company – Shri Ram Bharat JiProduct Portfolio: Patanjali Biscuits, Confectionery, Breakfast Cereals, Snacks, Sweets, Rusk, Pickles, Jam, Noodle (“Chota Bheem “Character”), launched “Nutrela” Honey Key Result Areas:Spearheading the entire gamut of activities for Sales, International Market Development & complete business Operations by directing a team of around 1150 sales professionals comprising of 2 NSM, 19 ZSM, 78 ASMs, 300 SOs & 760 DSMsDriving business target of INR 1400 Cr. annually with key focus on sales team target setting & achievement, marketing, branding, business expansion, profitability and customer service activities withDirecting Enterprise-wide Business Operations – P&L Accountability, Product Engineering & Roadmap, Project Management, Strategic Value and Global Partners Management Defining & formulating strategic annual business plans and conducting business performance / monthly & quarterly reviewsDeveloping, reviewing and reporting innovative business management strategy and ensuring the strategic objectives are well executed by the team Steering country level business operations for the profit center with a view to realize pre-planned revenue targets; formulating profit center budget for operational / business development activitiesDriving business and ensuring sustainable growth, focusing on achieving /surpassing growth targets; expanding business reach and creating new international opportunitiesPerforming monthly forecasting and competitive analysis for determining accurate performance levels and needs for growing the current and additional vertical markets and product categoriesPreparing monthly scheme proposals and conducting promotional activities such as Events, Exhibitions, Spot-Sales, Brand Promotions & Display Offers for marketing & brandingDevising and implementing marketing plans with a focus on planning for ATL/BTL advertisements,hoardings, Shop Front Activities, Merchandising

Indian Institute of Technology, Delhi

Master of Business Administration - MBA, International Business, Trade, and Tax Law

Indian Institute of Management, Calcutta

MBA, Business Management, Marketing & Related Support Services

University of Calcutta

B Com, Commerce