Soumik Basu
Business Development & Marketing Professional | Area sales Management | Product & Category Strategy | Market development | Dealer & Distributor Management | OEM & Key Account Management| 15 Years of Experience |
- Role
- Area Sales Manager at GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP)
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Soumik Basu
Business Development & Marketing Professional | Area sales Management | Product & …
Experience
Area Sales Manager
GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP)
May 2025 — Present · West Bengal, IN
Spearheading business development and market expansion initiatives across two strategic eastern territories, focusing on strengthening channel distribution, OEM partnerships, and key account relationships.• Driving regional marketing strategy by conceptualizing and executing ATL/BTL campaigns, trade promotions, influencer programs, and technical workshops to increase brand visibility and market penetration.• Successfully launched new wood finish products through robust go-to-market (GTM) strategies, including pricing, portfolio mix optimization, retail visibility, and customer engagement activities.• Leveraging consumer insights and competitor benchmarking to support category growth, fine-tune product positioning, and capture emerging demand clusters.• Designed and implemented channel profitability models and distributor ROI evaluations to ensure sustainable growth and alignment with business objectives.• Leading and mentoring a team of sales professionals by setting clear performance metrics, providing capability-building training, and conducting regular reviews to improve efficiency and align efforts with organizational goals.• Strengthened cross-functional collaboration between marketing, R&D, supply chain, and sales teams, ensuring alignment of product innovation with customer needs.• Established long-term partnerships with interior designers, contractors, and institutional clients, strengthening Birla Opus’ position in the premium wood coatings category.• Driving CRM adoption, data-driven decision making, and market intelligence collection, improving demand forecasting accuracy and campaign effectiveness.
Education
University Of North Bengal
Master of Business Administration - MBA, Marketing/Marketing Management, General
2008 — 2010
University of Calcutta
B.com, Accounting and Finance
2004 — 2007
University Of North Bengal
Master of Business Administration - MBA, Marketing/Marketing Management, General
University Of North Bengal
Master of Business Administration - MBA, Marketing & Finance
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