Soumik Chakraborty
Omnichannel analytics | Marketing Mix Modeling | Enabling Data-Driven Media Investments
- Role
- Assistant Manager - Data Analytics at American Express
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Soumik Chakraborty
Soumik is a management graduate with specialization in Business Analytics from Krannert School of Management, Purdue University and SBM, NMIMS Mumbai. He is currently working as an Assistant Manager at American Express where his role involves the implementation of marketing mix models for providing budget optimization recommendations for media campaigns run across different video, display and social platforms in the US Consumer market.
Experience
Assistant Manager - Data Analytics
Mar 2025 — Present · Gurugram, IN
Ideation and implementation of Media Mix Modeling for the US Consumer business and Business Blueprint unit (Kabbage), driving data-driven investment decisions for a $90M annual paid media portfolio. Quantified the incremental impact of media ads in driving conversions through downstream acquisition channels, including Email, Partner, and Affiliate websites. Collaborated cross-functionally with marketing, finance, and agency stakeholders to translate complex model findings into actionable investment strategies that ensure profitable ROI across all media platforms.
Education
Vellore Institute of Technology
Bachelor of Technology (B.Tech.), Mechanical Engineering
2014 — 2018
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Decision Science & Analytics
2019 — 2021
Purdue University Daniels School of Business
Master of Science - MS, Business Analytics and Information Management
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