Soumi Sengupta

Strategy, product design, product development ,customer experience , insight , proposition . Go To Market ,channel management, staff productivity, and driving business solutioning

Role: Rural Ecosystem at HDFC Bank
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

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About Soumi Sengupta

In the world of finance, an individual with over 26 years of experience a strategic leader within one of the premier banking institutions. Have started their journey in the late \'90s, has navigated through various roles, showcasing exceptional skills and achievements.The journey kicks off with a stint at GE Capital Financial Services, as a Channel Sales Executive specializing in Fixed Deposits. In 1997, a significant career pivot occurred as they joined HDFC Bank. From the vibrant streets of Kolkata to the bustling landscapes of Pune and Bangalore, their role as a Relationship Manager was marked by transformative success. Branches under their purview experienced significant growth, with turnaround stories in previously challenging environments.Have assumed the mantle of a Branch Manager, steering operations across diverse locations like Mumbai and Bangalore. Achievements abound – from turning around a loss-making branch to achieving remarkable growth in others, each chapter is a testament to their leadership prowess.In the role of Vice President and Cluster Head from 2009 to 2015, managed over a dozen retail branches in Mumbai. Strategic acumen lead to notable increases in market share, network development, and successful implementation of business strategies.As Senior Vice President, overseeing the Premier Banking program. Managed a substantial customer base with a significant book size, their impact on the bank\'s success. 2021, embraces new challenges as the Head of Rural Ecosystem and GIB Salary Business. Here, their focus shifts to formulating retail distribution strategies for rural areas, increasing market share in government salary accounts, and driving digital transformation in less explored territories.In the present, this financial expert leads as the Semi Urban & Rural Strategy Head for Retail Branch Banking. Their responsibilities encompass formulating business strategies for rural markets, designing go-to-market plans, and establishing crucial partnerships with Agritech and Retail Distribution companies.Educationally grounded with an MBA in Finance from IISWBM, has not only weathered the complexities of the financial landscape In the intricate tapestry of their career, each role is a thread, woven with achievements, growth, and an unwavering commitment to excellence. As the story unfolds, this seasoned professional remains a steadfast architect of success in the ever-evolving landscape of banking and finance.

Experience

Rural Ecosystem
HDFC Bank
Mar 2021 — Present · Mumbai, IN
Formulated retail distribution strategy for rural areas & implemented deep impact changes for Rural Customers.• Stimulated digital transformation for distribution in rural and semi-urban areas through extension Rural districts.• Formulating and implementing rural business and go-to-market strategies and market share increase.• Set up Digital distribution of Bank’s liability & Asset products thru partners with presence in Deep Geos.• Leading capability building initiatives and forming strategic partnerships with IRMA,

Education

IISWBM
MBA Finance
1994 — 1996

Contact information

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•••••@hdfc.bank.in
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Current company

HDFC Bank

Banking · 216K employees · Mumbai, Maharashtra, India

HDFC Bank is India's largest private sector bank, offering a comprehensive range of financial products and services to our customer base of over 92 million. Our extensive distribution network of 8,919 branches and 21,031 ATMs across 3,836 cities and towns as of August 2024, reaches every corner of the country, making us accessible to millions. Promoted by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". With a single-minded focus on product leadership, customer focus and operational excellence, we have emerged as a leading player in all our business segments. We cater to individuals and businesses, offering a full range of innovative banking solutions including loans, payments, and wealth management. Our business solutions empower companies of all sizes, from MSMEs to large corporations, helping them grow with tailored banking services and financial tools. In 2023, the Bank merged with HDFC Ltd, combining our robust banking services with HDFC Ltd's legacy of leadership in housing finance. This merger enhances our ability to offer home loans and other financial services, ensuring seamless access for customers across urban and rural areas. As a socially responsible corporate citizen, we believe in banking with a purpose. Through our CSR initiative, Parivartan, we actively work to drive positive change across education, healthcare, skills training, and sustainable livelihoods impacting over 10 crore lives across the country. Our commitment to community impact is as strong as our dedication to delivering value to our stakeholders. As we expand, we continue to stay at the forefront of innovation, offering seamless digital banking experiences to enhance the lives of our customers. HDFC Bank prioritises the security of its systems and remains committed to maintaining the confidentiality of its customers' data. As a precaution

hdfc.bank.in

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