Soumi Banerjee
Client Leader at WPP Media
- Role
- Client Leader at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Soumi Banerjee
Social Samosa Superwomen Class of of afaqs! Digital Evangelists\' League 2024 (honour the trailblazers of the digital media industry) Shortlist under \"Breaking New Ground\" category of Choreos\'22 by GroupM Media Pvt LtdTeam Awarded Gold for \"Use of Analytics, Data Technology for insights\" for work done on Rummy Culture in 2022 by Ad Club Big Bang Awards in Shortlisted under \"Best Media Research / Analytics : Best use of Analytics/Data Technology\" for work done on Rummy Culture - Emvies 2023https://theadvertisingclub.net/award/emvies-2023-shortlist/Won IMPACT’s Top 30 Under 30 list, 2015, held in Mumbai \'Client Delight Award\'- GroupM India New Me 2015 for the work done in 2014, based on the TRR scores by the Clients-> 12 years of experience in Media Strategy, Integrated planning and Media Buying over varied clients (FMCG, E-services, E-Gaming, Consumer Durables, Oil & Gas, Ecomm)> Client servicing and strong cross-functional interactions with teams within the organizationUnderstanding of integrated marketing communication strategies – budgeting, brand proposition, a communication platform, media solution and execution involving all mass media on Digital & Offline channels>Providing a 360-degree approach for ATL & BTL for all the brands the agency handles> Part of Leadership program at GroupM> Part of #IamStella - A WPP Stella Community*Anything I like/share here, is my personal opinion and does not represent my company/organization
Experience
Client Leader
Nov 2023 — Present · Gurugram, IN
Education
EMPI B-school
PGDM, Advertising communication with specialization in Media Planning/Buying and Marketing
2010 — 2012
Sacred Heart Convent, Jamshedpur
Humanities
2004 — 2006
Lady Shri Ram College For Women
Bachelor's degree, Political Science and Government
Faculty of Social Sciences, Delhi University
Masters, Political Science
2009 — 2011
Skills
- Sem
- Ppc
- Digital Marketing
- Online Marketing
- Media Buying
- Online Advertising
- Direct Marketing
- Google Adwords
- Integrated Marketing
- New Media
- Google Analytics
- Media Planning
- Digital Media
- Social Media Marketing
- Mobile Marketing
- Marketing Research
- Brand Management
- Marketing Strategy
- Market Research
- Digital Strategy
- Advertising Sales
- Media Strategy
- Advertising
- Marketing Communications
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