Soumen Dutta

About Soumen Dutta

I’m a product marketing leader with 15+ years of experience working across global consumer and technology companies, where I’ve led go-to-market strategies, growth initiatives, and large-scale marketing programs. Currently at Amazon, I focus on building data-driven marketing engines that drive customer acquisition, engagement, and long-term growth.Over the years, I’ve worked across diverse markets and teams, collaborating closely with product, analytics, and business stakeholders to solve complex growth challenges. I particularly enjoy working at the intersection of data, technology, and customer experience.What drives me is building scalable systems that deliver consistent impact—whether it’s improving conversion, optimizing funnels, or launching new capabilities. I’m always looking to push boundaries and create smarter, more personalized marketing experiences.

Experience

1. Product Marketing Lead Amazon Pay

   Amazon

   Dec 2024 — Present · Bengaluru, IN

   Own integrated GTM, growth, and lifecycle strategy for Amazon Pay’s credit card portfolio, managing $2.5M+ annual marketing budgets• Led a full 360° card relaunch, improving brand awareness by 282 bps and increasing traffic by 15% YoY• Drove a creator-led social strategy during major value-proposition changes, delivering 51% positive consumer sentiment• Designed and launched a win-back engine reactivating 287K+ cards, unlocking ₹1.9B+ in incremental value and reducing churn by 270 bps• Built cross-category partnerships driving 14% MAU growth and 3% uplift in total spend• Partner closely with Product, Analytics, and Tech teams to deploy ML-based personalization, experimentation frameworks, and GenAI-enabled onboarding and support• Established data-driven measurement using SQL, Tableau, and A/B testing to optimize the full consumer funnelRecognition: Amazon Day 1 Warrior Award – Think Big (Amazon Pay ICICI Bank Card Relaunch)

Education

• Great Learning

  PGP-DSBA program, Data Analytics

• Scottish Church Collegiate School

  High School, Science

  1999 — 2001

• West Bengal University of Technology, Kolkata

  B.Tech, Computer Science & Engineering

  2001 — 2005

• St. Patrick's H.S. School

  ICSE

  1989 — 1999

• Indian Institute of Foreign Trade

  MBA, International Business

  2007 — 2009

Skills

• Management
• Project Planning
• Strategy
• Business Analysis
• Teaching
• Forecasting
• Advertising
• Market Research
• International Marketing
• Analytical Skills
• Crm
• Business Strategy
• Rebranding
• Social Media Marketing
• Product Development
• Analysis
• Search Engine Optimization (SEO)
• Leadership
• Corporate Communications
• Customer Relationship Management (Crm)
• Negotiation
• Marketing Management
• Market Analysis
• Marketing
• International Business Development
• Business Planning
• Strategic Planning
• Marketing Communications
• Competitive Analysis
• Media Planning
• Project Coordination
• Business Development
• Digital Marketing
• Team Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy