Soumajit Chail
Key Accounts Manager - E-commerce & Quick-commerce Fastrack & Irth Women Bags @Titan Company Limited
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WORK HISTORY
Key Accounts Manager - E-commerce & Quick-commerce Fastrack & Irth Women Bags @Titan Company Limited
Bengaluru, IN
Currently Building Fastrack & IRTH Women Bags E-Commerce & Q-Commerce Marketplace & Outright Business on Amazon, Myntra, Ajio, Flipkart, Nykaa Fashion, Nykaa.com, Tata Cliq, Blinkit, Zepto, Slikk, Big Basket, Instamart & Meesho Responsible for the Overall P&L Topline & Bottomline Growth of E-Commerce & Q-Commerce - Fastrack and IRTH Women\'s Bags Category for the entire Indian Market Made Fastrack Bags the Category Leader across all the Platforms within 2 Years. Fastrack Women Bags Ranked at No. 1 on Myntra & within Top 5 in Flipkart, Blinkit, Amazon & Nykaa Fashion Spearheaded the Launch of Marketplace Business for Women Bags and Scaled it up by 20x within a year Managed BAU Operations for Fastrack and IRTH Women Bags Business across 12 E-Comm & Q-Comm Platforms to drive a revenue of more than 110 Cr within a year Onboarded & managed the scaleup of 7 new platforms, which brought incremental sales of 50% Automated the End-to-End supply chain and inventory management model to reduce the Last-Mile Delivery Timelines by 50% pan India and to improve the sell thru from 6% to 50% Pioneered the development of a Product Pricing & Sales Prediction Model basis historical performance, stock cover analysis & seasonality to improve the Bottomline by 50% within a year with a sales prediction accuracy of 90% Developed the Product Re-Ordering, Re-Engineering & Liquidation Strategies to improve the overall Portfolio Effectiveness, maintaining Availability of Best Sellers > 90% throughout the year and improving the stock turn by 100% Facilitated the Content and Cataloguing Revamp for SKUs across all E-Commerce platforms, resulting in better SEO, higher glance views and higher conversion with a Gold Standard Cataloging & A+ Content Directed the Optimization of Performance Marketing Campaigns for Fastrack Bags with a New Concept of Product Performance and Search Based Cohorting to bring down the ACOS and CPO by 50%
EDUCATION
St. Paul's Mission School
ISC, Science
St. Paul's Mission School
ICSE
Jadavpur University
Bachelor of Engineering - BE, Chemical Engineering
IIT Kharagpur - Vinod Gupta School of Management
Master of Business Administration - MBA, General Management
ABOUT SOUMAJIT CHAIL
10+ Years of experience of building businesses/startups & brands in multiple domains.…
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