Soukhya Rawool
Marketing Strategist @Google | MBA - IIM Lucknow\'22 | Ex-branding @Myntra | Ex-Siemens
- Role
- Marketing Strategist at Google
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Soukhya Rawool
As a Brand Manager at Myntra, I lead the creative content creation and digital campaigns for five private label brands, enhancing their online presence and customer engagement. I have successfully conceptualized and executed two brand films, contributed to revenue push during sale events, and developed CTA driven assets and customer cohort targeting.I hold an MBA from IIM Lucknow, where I was a core member of PRiSM, the marketing cell of the institute. I also have a BTech in Electrical Engineering from SPCE Mumbai. I have a strong background in marketing communications, problem solving, and market research, with certifications in Electrical Engineering, Google Analytics, and German language. I am passionate about creating impactful and innovative marketing solutions that resonate with the customers and drive business growth. I am always eager to learn new skills and explore new opportunities in the branding, digital marketing, and strategy space.
Experience
Marketing Strategist
Jul 2024 — Present · Hyderabad, IN
Managing a portfolio of advertisers with ~$300M ARR (45% YoY); work alongside my sales counterparts identifying up-sell & cross-sell sales opportunities, creating investment plans through industry & competitive insights, mitigating revenue risks & built seasonality plans- Delivered high impact, end-to-end marketing funnel solutions across Google Ads platforms: Search, YouTube, Display, Discovery, Google Analytics
Education
Sardar Patel College of Engineering (SPCE),Mumbai
Bachelor of Technology (BTech), Electrical Engineering
Smt. Sulochanadevi Singhania School
Indian Certificate of Secondary Education (ICSE)
Indian Institute of Management, Lucknow
Master of Business Administration - MBA, Business Administration and Management, General
Maharashtra State Board
Higher Secondary Certificate Examination(HSC)
Skills
- Public Speaking
- Powerpoint
- Microsoft Excel
- Teamwork
- English
- Electrical Engineering
- C++
- Editing
- Microsoft Word
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