Soukaina Mkhanter

Senior Manager, Partnerships & Referrals - Global @Xero

Toronto, ON, CA

Lead partnership and referral initiatives across all Xero markets, managing co-marketing strategies to drive lead generation, brand awareness, and growth within the Xero ecosystem- Oversee the entire lifecycle of partner campaigns, from ideation and contract negotiation to execution, ensuring alignment with Xero’s strategic goals and optimizing performance based on key metrics- Collaborate with top-tier partners like banks, tech companies, and referral platforms, tailoring strategies to boost customer engagement, maximize referrals, and achieve quarterly growth targets- Utilize data-driven insights from tools such as Salesforce, Mixpanel, and Partnerstack to assess partner impact, refine co-marketing priorities, and negotiate agreements that deliver measurable results- Spearhead key integrations to enhance customer experience by enabling seamless contact synchronization and supporting small business customer engagement through new platform functionalities.

Al Akhawayn University

Bachelor's degree, Business Administration | International Relations

McGill University

Graduate Degree, Business Management (Digital Marketing Concentration)

The American University of Rome

Summer Program, Organizational Behavior Studies