Soujanya S Bhatta

Experience

1. Product Marketing Manager

   HCLSoftware

   May 2024 — Present

   Product: HCL Commerce+• Leading sales enablement initiatives by equipping sales and SDR teams with collateral, demos, and messaging, conducting bi-weekly syncs, and ensuring seamless CRM lead tracking and handoff.• Managing organic social media presence for HCL Commerce+ across platforms (LinkedIn, X) by planning content calendars, scheduling posts, coordinating with creative teams, and tracking engagement and perfomance metrics.• Driving marketing operations, analytics, and reporting using UnicaPlan, CRM, and Power BI dashboards to manage campaigns, budgets and ensure accurate insight generation.• Overseeing content creation and repurposing across blogs, newsletters, case studies, and marketing assets; collaborating with product and central teams for approvals and alignment.• Acting as the key internal marketing liaison between HCL Commerce+ and global marketing teams, ensuring brand alignment, asset governance, and consistent messaging across touchpoints.• Supporting event and customer advocacy programs, including management of customer success stories and coordination of event participation, promotion, and budget tracking.

Education

• National Institute of Technology Karnataka

  Bachelor of Technology (BTech), Electrical and Electronics Engineering

  2015 — 2019

• XLRI Jamshedpur

  PGDM - MBA, Business Management