Sougata Saha

About Sougata Saha

Passionate Digital Marketing Professional with a proven track record in strategizing and executing comprehensive digital marketing campaigns. Experienced in driving results through SEO/SEM, email marketing, social media, and display advertising. Adept at analyzing performance metrics, identifying trends, and optimizing campaigns for maximum ROI and KPI attainment. Skilled in designing and maintaining captivating social media presences for brands, fostering engagement and loyalty.My expertise extends to designing and executing experiments and conversion tests, collaborating cross-functionally to enhance user experience, and evaluating emerging technologies for strategic adoption. With a strong analytical mindset, I excel in evaluating end-to-end customer experiences across diverse channels and touchpoints, consistently optimizing user funnels and conversion points.As a Digital Marketing Faculty for NSIC Technical Services Centre in Howrah, West Bengal, I have not only honed my skills in digital marketing but also imparted knowledge to aspiring professionals. Additionally, my experience in optimizing over 100 websites, ranging from 50 to over 500 pages, underscores my ability to tackle projects of varying complexities with finesse.Let\'s connect to discuss how I can contribute to driving your brand\'s digital presence to new heights.

Experience

1. Google Ads Specialist

   Pro Marketer

   Feb 2025 — Present · ON, CA

Education

• K. A Institution

  Science

  1999 — 2007

• Bengal Institute Of Technology

  B.Tech

  2007 — 2011