Eddie Sotto

About Eddie Sotto

Currently touring \"The How of Wow, Designing Emotion into products and places\" lecture series, Sotto is igniting the energies in brands and innovators with his virtual and in-person talks. He gives examples of how he\'s applied his process successfully for Disney, Aston-Martin, Ferrari and other clients. Named by \"Blooloop\"(#1 industry magazine) as one of 50 top Theme Park influencers of 2020, Eddie Sotto has been described as a pioneer in experiential design. He’s best known for his 13 years generating and producing successful projects as SVP of Concept Design at Walt Disney Imagineering,( seen on “The Imagineering Story” Disney+) before opening SottoStudios in 2004. His award winning aircraft interiors have gone viral several times, influencing the industry. Sotto’s cinematic approach to design organically came from his mentors, Hollywood Set Designers and Walt Disney\'s original Imagineers. His recent TED talk sets SottoStudios/LA holistic design process apart from architectural firms and many ad agencies. Sotto and his team\'s obsession with detail and immersion, make SSLA\'s projects compelling and unique. These skills are focused on \"futureproof\" solutions to Covid19 world. In Books and Media.\"TED founder Richard Saul Wurman lists Sotto in his book \"Who\'s Really Who, the most Creative People in America\". Made the list in the definitive book \"Who\'s really Who. The most creative people in America\". SottoStudios/LA, formed in 2004, as an experiential design and solutions firm, helps clients adapt and reimagine their business to a changing world. Beyond entertainment design and AR/VR, SSLA also accepts UHNW private commissions, most recently collaborating with Embraer Aircraft, winning “best private jet concept” at the IYAA awards. sottoluxury.com Brands SottoStudios has showcased or worked with include Nestle, Aston-Martin, Ferrari, Porsche, Wynn Resorts, Kerzner, Paramount, Disney, Sea World, Cedar Fair, NBC/Universal, Blue Origin, The Irvine Co, Yum, Microsoft, Dentsu, NASA, Embraer, Procter and Gamble, and PepsiCo to name a few. More http://en.wikipedia.org/wiki/Eddie_Sotto Photo Credit, Michael Taft.

Experience

1. Chief Creative Officer

   Sottostudios Inc

   Jul 2020 — Present · Los Angeles, CA, US

   In concert with our studio, our diverse medical team works with clients to develop and implement a digital \"Breathalyzer\" rapid test (2min) that puts guests in a \"safe Bubble\" customer experience, in a fresh, compelling, and fiscally sustainable way. futureproofexperiences.com

Education

• UCLA Extension

  Film/Cinema/Video Studies

  1992

Skills

• Art Direction
• Creative Direction
• Residential Design
• Architectural Design
• Start-Ups
• Luxury Lifestyle
• Entertainment Technology
• Disney
• Public Speaking
• Interior Architecture
• Branded Content Development
• Pubic Speaking
• Entertainment
• Art
• Set Design
• Animation
• Restaurants
• Brand Positioning Strategies
• Online Advertising
• Art, Voice Over, Photography, Film and Voice Direction,
• Hospitality
• Design Thinking
• Resorts
• Screenwriting
• Entrepreneurship
• Film
• Visioneering
• Concept Development
• Brand Development
• Aircraft Interiors
• Experiential Design
• Themed Entertainment
• Photography
• Marketing Strategy
• Indesign
• Experience Design
• Restaurant Design
• Radio Advertising
• Concept Design
• Video