Rich Soto

About Rich Soto

I help solar companies generate qualified leads through a performance-based pay model—you only pay for results. THE PERFORMANCE PAY DIFFERENCE: Phone-Verified Quality - Every lead is verified before you pay Pay Per Qualified Lead -$75-150 per lead, no upfront costs Risk-Free Model - Only pay for prospects who meet YOUR criteria Geographic Targeting - Leads in your service areas only Quality Guarantee - If a lead doesn\'t meet your standards, you don\'t pay TRACK RECORD:• 10+ years in digital marketing and lead generation• leads delivered to solar installers• $100M+ in client revenue generated• 96% client satisfaction rate WHY CHOOSE PERFORMANCE PAY?Most solar companies waste budget on:→ Unqualified leads from aggregators→ Low conversion rates (3-5%)→ Fake contact information→ Leads that don\'t meet their criteria→ Upfront costs with no guaranteeMy model eliminates these risks. You get phone-verified, qualified prospects ready to move forward—and you only pay when they meet your standards.Let\'s discuss how performance-based lead generation can scale your solar business without the risk.

Experience

1. Founder

   Provo Seo Pros

   Jan 2001 — Present · Provo, UT, US

   Core Responsibilities**Vision & Strategy**- Formulate and maintain clear business goals for lead generation and SEO services- Develop comprehensive business plans and monitor their execution[1]- Ensure all operations align with company vision and objectives[1]**Client Management**- Directly engage with customers to gather feedback and insights[1]- Build and maintain strong client relationships through personalized interactions[2]- Provide authentic engagement by sharing your expertise and vision with potential clients[8]**Market Leadership**- Stay informed about SEO and lead generation industry trends- Monitor competition and identify market opportunities[1]- Leverage deep product knowledge to target specific industries and niches[8]## Notable Achievements**Case Study: Manufacturing Client Success**- Implemented comprehensive SEO strategy- Achieved significant increase in organic traffic- Secured high-quality backlinks- Improved keyword rankings[6]**Business Growth Metrics**- Developed efficient lead generation processes- Established strong local presence in Provo market- Created successful multichannel marketing approach[9]## Operational Excellence**Team Leadership**- Build and manage high-performing SEO and lead generation teams- Ensure clear communication of company goals and objectives- Direct stakeholders toward business objectives[1]**Technical Oversight**- Monitor key performance indicators (KPIs)- Oversee technical SEO implementations- Ensure quality assurance in service delivery[1]**Business Development**- Network with potential clients and partners- Identify and capitalize on growth opportunities- Maintain strong industry relationships

Education

• Utah State University

  Bachelor of Arts - BA