Sotera Costello

About Sotera Costello

Dynamic and Results-Driven Product Design Professional with over 15 years of experience leading product design and management from concept to execution, and modernizing digital services on various platforms, including public facing web, mobile, and internal-facing content management systems. I possess a clear understanding of common web patterns, foundations, discerning when to innovate versus adopting existing standards. I bring a passion for crafting exceptional user experiences across diverse platforms and am adept at driving innovation in user-centric solutions. I strive to break down complex experiences and design with consideration for all touch-points. I am a builder who loves being hands on, crafting high quality, high-impact solutions for all customers. I embrace ambiguous situations as opportunities to create. My motto is, design with compassion, and make complex concepts simple. OBJECTIVE:Seeking a new full-time opportunity, preferably individual contributor role or manager of a small team, to contribute my expertise in product design, user experience, and design strategy.KEY HIGHLIGHTS:Design Leadership: Led a global team of designers and managers across 5 time zones and conducted design reviews and managed design sprints across all digital products and initiatives.Collaborative Approach: Known for fostering collaboration among diverse teams to achieve design excellence.Innovative Problem-Solving: Proven track record in solving complex design challenges with creative and effective solutions. Communication Skills: Stellar written, verbal/presentation, and interpersonal communication skills, driving successful interactions throughout the organization.CORE COMPETENCIES:Leadership, People Management, Innovation, Independent Initiative, Strategic Thinking, Concepting, Project Planning, Design Solutions, Seamless UX, Design Decisions, Design Documentation, Solving Design Challenges, Defining Product Goals, Setting Design Milestones, Design Refinements, Design Artifacts, Deadline Management, Effective Communication, Stakeholder Communication, Remote Collaboration, Cross-Functional CollaborationDESIGN AND SOFTWARE SKILLS:Figma, Interaction Design, Product Design, Design Strategy, User Research, User Testing, Web Design, Figma, Adobe Creative Cloud, Amplitude, User Interface Design, User Experience Design, Low to High-Fidelity UI Design, Prototyping, Cross-Platform Design (web, iOS, Android), User Insights, User Flows, Wireframes, Visual Designs, Brand Alignment, Usability, Usability Testing, Iterative Design

Experience

1. Alaska Airlines

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