Sosti Ropaitis

WORK HISTORY

EDUCATION

SKILLS

ABOUT SOSTI ROPAITIS

I advise Fortune 100 CMOs on marketing transformation, with a focus on integrating Agentic AI systems to drive scalable, autonomous marketing performance. With over 20 years of global experience across digital, content, and innovation, I help brands modernize their agency ecosystems, optimize operating models, and implement intelligent systems that learn, adapt, and act in real time.My recent work explores how Agentic AI—autonomous agents that perceive, decide, and act—can orchestrate personalized campaigns, optimize media mix, and deliver measurable outcomes without constant human oversight.I also lead MediaLink’s advisory work in Direct-to-Creator (DTCr) investment strategy, helping marketers and media companies unlock greater ROI through more agile, authentic, and efficient creator-led content systems. This includes aligning strategy, measurement, and platform partnerships to maximize performance and long-term brand equity.Earlier in my career, I led global digital marketing for McDonald’s, designing and launching award-winning content platforms that supported the brand’s Olympic and World Cup sponsorships. I’ve developed content marketing programs in multiple regions, and founded a digital-first consultancy for performance-driven storytelling.I’m passionate about helping CMOs stay ahead of disruption by merging storytelling, data, and intelligent technology—especially where AI systems can shift marketing from execution to intelligent orchestration.