John Sosa
Marketing Lead | AI-Powered Strategy & Automation | Digital Marketing - RevOps | Manufacturing & Technology
- Role
- Marketing Lead at Jaycon
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About John Sosa
I’m a Digital Marketing & AI Strategy Leader with a rare blend of skills in marketing…
Experience
Marketing Lead
Jan 2023 — Present · Orlando, FL, US
Lead the marketing function for a manufacturing and technology innovation company serving aerospace, IoT, medical, and theme park industries.Directed a company-wide rebrand and website architecture overhaul, boosting conversion rates by 35% and increasing organic traffic by 52% through a targeted SEO and SEM strategy.Designed and executed A/B testing campaigns across landing pages and ad creatives, improving lead-to-sale conversion rates by 18%.Spearheaded AI-powered lead scoring, automated quoting (via ProductHubb), and predictive demand forecasting with 87% accuracy.Unified sales and marketing through ERPNext CRM standardization, improving follow-up speed by 60%.Leveraged developer expertise in Python, React, PHP, SQL, and AWS to build scalable marketing automation tools.Applied graphic design background to elevate brand visuals, resulting in stronger engagement across channels.Built cross-functional workflows aligning engineers, designers, and marketers to reduce project delivery time by 30%.
Skills
- Adobe Creative Suite
- Fotografía Digital
- Adobe Premiere Pro
- Gestión De Proyectos Web
- Marca E Identidad
- Marketing Social
- Adobe Photoshop
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