Alex Sorokin
Project Manager at Samsung • 10+ Yrs Exp in Program & Project Management • Digital CX • E-commerce Strategy • P&L Ownership • Agile • GTM Execution • Process Optimization • Data Analytics • Bridging Tech & Business
- Role
- Project Manager at Samsung Electronics America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alex Sorokin
Strategic Project Manager driving scalable growth and operational excellence across the full digital product lifecycle. With 10+ years of experience bridging E-commerce, Marketing, and IT operations, I specialize in transforming complex workflows into efficient, measurable programs. I thrive on translating strategic goals into delivered results in fast-paced global environments. Key Impact & Delivery• Managed end-to-end product delivery for Samsung across two engagement periods (20••••21, 2025), launching 40+ flagship smartphone models on Samsung.com (Galaxy S, Z, Note).• Established Samsung Russia\'s boutique e-store on TMall/AliExpress, setting up the initial catalog of SKUs with SAP Commerce Cloud synchronization.• Led cross-functional teams to publish over 300 promotional sites and product listings across three regional Samsung domains (Russia, Ukraine, Kazakhstan).• Grew Net Profit by 65% YoY for a seven-figure private label brand and scaled a new e-store launch (Noon UAE & KSA) to contribute 15% of total Net Profit.• Drove a 10% monthly increase in Net Profit by leading the technical integration of the Stripe payment gateway and optimizing web checkout flows. ExpertiseProject/Program Management (Agile/Scrum), P&L Management, E-commerce Operations (3P/1P, D2C), GTM Execution, Stakeholder Management, Digital Strategy, and Performance Analytics (Tableau, Google Analytics, Jira).
Experience
Project Manager
Feb 2025 — Present · NJ, US
Manage e-commerce GTM execution for flagship mobile products, bridging technical delivery with commercial strategy to drive high-impact results.• Direct Galaxy S/Z/A series launches by aligning technical roadmaps with commercial business goals.• Manage the end-to-end lifecycle from requirements gathering to PIM data governance and site deployment.• Optimize digital discovery and search logic to refine user journeys and drive conversion KPIs.• Orchestrate stakeholder alignment across Engineering, Marketing, and Supply Chain to mitigate global operational risks.• Implement standardized Jira workflows and governance to improve onshore/offshore efficiency.
Education
Moscow Polytechnic University
Bachelor of Science - BS, Organizational Management
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