Soriya Estes

Principal Consultant Founder @Think Purple Consulting

Austin, TX, US

Assessing organizational challenges and transforming businesses by optimizing strategy, culture, and brand positioning. Building frameworks for cultural alignment, integration and strategic growth to help organizations stand out in competitive markets. Partnering with leadership teams to enhance efficiency, engagement, and customer experience for sustained success.• Serving B2B, B2C and NPOs, including healthcare, service-based organizations, PE firms, and M&A-driven companies• Assessing culture, integration risks, and retention strategies to reduce attrition and ensure smooth transitions for acquisitive organizations •Building brand strategy, market differentiation through consumer segmentation and strategic branding, designing highly effective go-to-market strategies• Driving culture transformation to improve engagement, reduce turnover, and boost productivity• Motivating leadership, aligning marketing, operations, and teams for revenue growth and sustainable expansion