Sorin S.

Systems and Operations Manager, Supporter Services @Manchester United

Manchester, GB

I spearhead a dynamic team, seamlessly bridging supporter services and digital systems to deliver flawless matchday and non-matchday operations, harnessing technology to conquer complex challenges and supercharge efficiency.I transitioned into this role from the Ticketing and Memberships Manager position, driven by my strong aptitude for technology. My background in these areas, combined with a deep understanding of supporter services operations, has allowed me to bridge the gap between operations and digital solutions.I am the key contact for our ticketing system provider, SeatGeek, working closely with them to shape their development roadmap to cater to our needs. I also serve as the main liaison with the wider MUFC digital team, being involved in integrations like single sign-on and the MUFC app.I manage my team to ensure setups for various club events, such as Season Tickets, Memberships, and Home & Away Fixtures, ensuring that all rules, price lists, and limitations are implemented accurately. We manage and maintain tickets.manutd.com as well as the backend ticketing system. We continuously improve the user experience and interface within the system’s limits by applying custom JAVA and CSS. Key responsibilities also include overseeing ticket allocation in collaboration with away clubs, whether through digital tickets (importing and managing tickets into host clubs\' access control systems) or traditional paper tickets.Since summer 2023, I have been leading the MUFC effort and worked with SeatGeek on the development of a ticketing SDK integrated into our official MUFC app, providing fans with seamless and more secure access to their tickets. This collaboration continues with ongoing security enhancements aimed at preventing ticket touting.