Sorinna
Manager, Marketing and Communications @Canadian Medical Association
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WORK HISTORY
Manager, Marketing and Communications @Canadian Medical Association
Toronto, ON, CA
Develop and execute marketing plans in collaboration with internal and external stakeholders, outlining objectives, key messages, strategies, tactics and measures.+Leverage all appropriate channels to drive awareness, engagement and brand equity.+Create strong marketing content in various formats.+Track, analyze and report on activities and results with a focus on KPIs.+Build and manage program/campaign budgets.+Contribute to process improvement on an ongoing basis.
EDUCATION
Université de Montréal
Bachelor of Arts (B.A.)
Université du Québec à Montréal
Certificate
ABOUT SORINNA
I’m an award-winning bilingual Senior Marketing Manager with over 20 years of experience driving business growth and brand visibility across diverse sectors, including finance, media, advertising, technology, tourism, health, education, and culture.I have a proven track record of leading high-impact projects and multichannel national marketing campaigns, managing budgets exceeding $3 million, and generating millions of dollars in return on investment. I thrive at delivering complex projects on time and within budget, ensuring alignment with overarching business goals.While I have had the opportunity to mentor and guide teams, my strength lies in driving results with strategic planning and execution. I excel at engaging with stakeholders at all levels, fostering collaboration and delivering successful outcomes. I’m proud to have received two company-wide awards for my contributions to business success.Though my career has been rooted in the financial sector, I am also passionate about travel, food, and the gastronomic scene. I’m open to opportunities across a range of industries, including finance and hospitality, eager to apply my marketing expertise and project management skills wherever I can make the greatest impact.
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