Soren Muus
Head of Design @ Paavis
- Role
- Head of Design at Paavis
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Soren Muus
Design leader and Change agent with business acumen and a strong presence. Transforming organizations to become customer-centric by maturing the role and value of design in an experience-driven business.
Experience
Head of Design
Dec 2025 — Present · Seattle, WA, US
Leading design, research, and AI-enabled experience strategy. Shaping product, brand, and evidence-driven UX across IA, design, experimentation, and diagnostics. Assisting with the establishment of the leadership team, business framework and advisory board, aligning strategy, governance, and long-term vision from day one for Paavis, as an AI-powered platform that provides fast and affordable insights on experience consistency to accelerate trust-driven conversion for organizations of any size.
Education
Royal Danish Academy
Design, Graphic Design
1984 — 1987
Copenhagen Business School
Communication & Media
2005 — 2008
Gribskov Gymnasium
Student, Mat. Samf
1981 — 1984
Skills
- User-Centered Design
- Interaction Design
- Brand Development
- Strategic Planning
- SEO
- Creative Direction
- Marketing Communications
- Information Architecture
- Usability
- Business Development
- User Experience
- Content Strategy
- Strategy
- E-Commerce
- Integrated Marketing
- Experience Design
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