Soren Muus

Head of Design @ Paavis

Role
Head of Design at Paavis
Location
Seattle, WA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Soren Muus

Design leader and Change agent with business acumen and a strong presence. Transforming organizations to become customer-centric by maturing the role and value of design in an experience-driven business.

Experience

  1. Head of Design

    Paavis

    Dec 2025 — Present · Seattle, WA, US

    Leading design, research, and AI-enabled experience strategy. Shaping product, brand, and evidence-driven UX across IA, design, experimentation, and diagnostics. Assisting with the establishment of the leadership team, business framework and advisory board, aligning strategy, governance, and long-term vision from day one for Paavis, as an AI-powered platform that provides fast and affordable insights on experience consistency to accelerate trust-driven conversion for organizations of any size.

Education

  • Royal Danish Academy

    Design, Graphic Design

    1984 — 1987

  • Copenhagen Business School

    Communication & Media

    2005 — 2008

  • Gribskov Gymnasium

    Student, Mat. Samf

    1981 — 1984

Skills

  • User-Centered Design
  • Interaction Design
  • Brand Development
  • Strategic Planning
  • SEO
  • Creative Direction
  • Marketing Communications
  • Information Architecture
  • Usability
  • Business Development
  • User Experience
  • Content Strategy
  • Strategy
  • E-Commerce
  • Integrated Marketing
  • Experience Design

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Soren Muus — Head of Design at Paavis in Seattle, WA, US | Unifers