Leslie Sorenson

About Leslie Sorenson

With a passion for bridging the gap between aesthetics and wellness, I bring a unique blend of brand strategy, community-building, and operational leadership to every role. As Assistant General Manager of Sales & Training at Sage + Sound, I lead onboarding, training, and performance initiatives that contributed to significant growth in both retail and service sales, while managing a high-performing team in a luxury wellness environment. At All Things Aesthetics (ATA), I help drive brand visibility and community engagement through strategic partnerships, content execution, event production, and operational systems. As the founder of Vital Wellness, I create content and experiences that integrate wellness practices with aesthetic education, building a more holistic, modern approach to beauty, health, and professional growth.

Experience

1. Director of Operations

   All Things Aesthetics

   Apr 2025 — Present

   Support the creative direction and execution of brand activations designed to dive engagement and build brand loyalty- Collaborate closely with the ATA Founder to implement strategy across two distinct social media accounts - targeting both patients and providers in the aesthetics industry- Plan and execute high-impact events that bring together leading aesthetic professionals for education, networking, and collaboration- Lead strategic partnership outreach initiatives to elevate brand visibility and expand industry presence- Serve as a featured speaker on peer-to-peer panels, amplifying the voice and mission of the ATA Industry Professionals platform- Develop and implement comprehensive standards operating procedures (SOPs) to ensure consistent execution and enable scalable growth across all initiatives.

Education

• La Fundación Jose Ortega y Gasset

  Spanish Language and Literature

  2016 — 2016

• University of Minnesota

  Bachelor of Science (B.S.), ICP - Concentrations in: Marketing, Health Serivces Management, and Global Studies

  2014 — 2018

Skills

• Management
• Teamwork
• Retail
• Spanish
• Leadership
• Time Management
• Customer Service
• Microsoft Word
• Microsoft Office
• Sales
• Social Media
• Powerpoint
• Microsoft Excel