Sorcha Gordon

About Sorcha Gordon

Brand strategist and creative marketing leader with a passion for storytelling, audience engagement, and cultural impact. Over a decade of experience shaping luxury, lifestyle, and emerging brands through integrated campaigns, influencer partnerships, and digital innovation. Adept at turning brand purpose into action, driving high-visibility campaigns, and leading cross-functional teams to execute compelling brand experiences. • High EQ with the ability to influence others, develop relationships, and handle conflict effectively• 22 years of advertising, marketing, and business administration experience from print to digital• Driven by data and analytically focused, I have the ability to investigate complex issues, make decisions, and develop solutions ACCOMPLISHMENTS• Retained a $3 million account for Y&R whilst WPP restructured (VML & Y&R) negotiating contracts and conflict resolutions • Managed high-profile clients (Merrill Lynch) during the merge of two digital agencies for WPP, ensuring integration and Direct Marketing deliverables for both digital and print. Transitioning the above-the-line agency to adapt to lead with a digital-first strategic approach• Directed and rolled out multiple campaigns whilst increasing revenue by obtaining new business• Transitioned clients from tactical ad hoc production to becoming a strategic partner pulling in additional revenue by way of a retainer fee• Retained clients, whilst facing competitive and threatening business competition• Identified bottlenecks in time and resource management. Initiated new workflow processes to optimize output and refine the approval process.

Experience

1. Board Member

   Aaf-Houston

   Nov 2023 — Present · Houston, TX, US

Education

• University of Westminster

  Advanced Certificate in Marketing, Business, Management, Marketing, and Related Support Services

  1996 — 1997

• Goldsmiths, University of London

  BA Major: History, Economics and Politics, Minor: Italian, 4 A' Levels. English, History, Theatre Studies and General Studies

  1992 — 1996

• Online Trading Acadamy

  Equities, Futures and Options Trading Strategies, Wealth Management and Investment

  2017 — 2022

Skills

• Digital Marketing
• Content Marketing
• Marketing
• Advertising
• Social Media Marketing
• B2b
• Direct Marketing
• Online Advertising
• Business Process Improvement
• Integrated Marketing
• Interactive Advertising
• Account Management
• Web Content Writing
• Marketing Strategy
• Direct Mail
• Digital Media
• Data Analysis
• Creative Strategy
• Management
• Digital Strategy
• Crm Databases
• Social Media
• Customer Relationship Management (Crm)
• Strategy