Soraya Giaccardi Vargas
Senior Researcher @Usc Annenberg Norman Lear Center Media Impact Project
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WORK HISTORY
Senior Researcher @Usc Annenberg Norman Lear Center Media Impact Project
Los Angeles, CA, US
EDUCATION
The University of Texas at Austin
Bachelor of Arts (B.A.)
University of Michigan
Master of Science (M.S.)
SKILLS
ABOUT SORAYA GIACCARDI VARGAS
Soraya Giaccardi is a Senior Researcher at the Media Impact Project, the research and evaluation arm of The Norman Lear Center at USC. Her work focuses on measuring, tracking, and improving representation of historically marginalized communities, as well as measuring the impact of entertainment stories on real-world attitudes, beliefs, and behaviors. Her work has been published in peer-reviewed academic journals such as Media Psychology, Psychology of Men and Masculinity, Sex Roles, and Psychology of Women Quarterly and covered by outlets such as The Hollywood Report and Variety. Previously, Soraya served as the Associate Director of Research at the Geena Davis Institute on Gender in Media. You can learn more about her work at or on Instagram (@sorayagiaccardi) or Bluesky (@sgiaccardi).
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