Soraya Bensalem
Digital Marketing & Sales Enablement Manager @IDEX
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WORK HISTORY
Digital Marketing & Sales Enablement Manager @IDEX
Paris, FR
EDUCATION
ESCG
Bachelor of Business Administration (B.B.A.), Luxury Business and Fashion
WIBS - Weller International Business School
M2 Management Commercial et Développement International
SKILLS
ABOUT SORAYA BENSALEM
As a Digital Marketing & Sales Enablement Manager, I connect marketing strategy, technology, and sales performance across the luxury, IT, and energy industries.I design and lead data-driven digital initiatives that generate leads, empower sales teams, and elevate brand visibility. My mission: transform digital engagement into tangible business growth through creativity, alignment, and measurable impact- Develop and optimize multi-channel campaigns (SEO, SEA, email, automation, social media)- Build powerful sales enablement tools and content - Align marketing and sales strategies to boost conversion and customer experience- Support teams with CRM and automation tools (Salesforce, HubSpot, Plezi, Pardot etc.)- Analyze performance, track KPIs, and continuously optimize marketing ROICurious, strategic, and business-driven, I thrive on bringing structure to creativity and helping organizations connect people, data, and purpose to grow smarter.#digitalmarketing #salesenablement #CRM #leadgeneration #salesforce #marketingautomation #luxury #IT #energy #B2Bmarketing #leadership #growth
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