Sorabh
- Role
- Digital Marketing Manager at Upwork
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sorabh
I am a Full-Stack Developer and SaaS Founder with a unique background in growth strategy.…
Experience
Digital Marketing Manager
Jun 2018 — Present
Strategic Digital Campaign Management: Devise and execute comprehensive digital marketing strategies that align with clients\' goals and objectives. Proficiently manage Google Ads and Facebook Ads campaigns from conception to optimization, ensuring maximum ROI.Analytics Mastery: Utilize advanced Google Analytics skills to track, analyze, and interpret key performance metrics. Translate data insights into actionable strategies to enhance campaign performance and overall digital presence.WordPress Development: Seamlessly integrate marketing efforts with website development on WordPress. Proficient in crafting user-friendly, visually appealing websites that align with brand identity and enhance the overall digital experience.Cross-functional Collaboration: Collaborate with cross-functional teams, including design, content, and development, to ensure cohesive and integrated digital marketing campaigns. Foster effective communication channels to streamline project workflows.Client Relationship Management: Serve as the primary point of contact for clients, providing regular updates on project progress, addressing queries, and ensuring client satisfaction. Build and nurture strong client relationships to foster long-term partnerships.A/B Testing and Optimization: Implement A/B testing methodologies to refine and optimize digital campaigns continuously. Stay abreast of industry trends and emerging technologies to integrate innovative strategies.Budget Management: Expertly manage digital marketing budgets, allocating resources effectively to maximize ROI. Conduct thorough budget analyses to identify areas for improvement and cost optimization.
Education
Maharshi Dayanand University Rohtak
Bachelor's degree
2013 — 2017
Manipal University Jaipur
Master of Business Administration - MBA
2021 — 2023
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