Sophie Powell-Hall
Senior User Experience Designer @Standard Life plc
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WORK HISTORY
Senior User Experience Designer @Standard Life plc
Edinburgh, GB
I lead UX design and research for in-house squads at Standard Life, shaping experiences for over 12 million customers.My work includes leading key initiatives such as a cross-platform overhaul of the Standard Life app and website, the implementation of design tokens for multi-brand websites, and discovery into AI prototyping tools to enhance usability testing.I support our bespoke design system, ensuring accessible and consistent design patterns across products. To strengthen capability across teams, I founded an accessibility community of practice, providing audits and training to raise standards.As a Vulnerable Customer Champion, I promote inclusive design and embed accessibility principles within product development, making sure our services work for every customer.
EDUCATION
The University of Edinburgh
Bachelor of Arts (BA), Illustration
UX Design Institute
Professional Diploma in UX Design, Industrial and Product Design
The University of Edinburgh
Design and Digital Media MSc
SKILLS
ABOUT SOPHIE POWELL-HALL
I am an Edinburgh based UX designer who has a passion for design systems and accessible design.
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