Sophie Z.

About Sophie Z.

To illustrate a brand’s story, identity, and uniqueness is to practice storytelling rather than story-selling. I seek opportunities where I can employ my design and marketing background in such a way that will not only tell an impactful story but will also inspire high-performing, creative strategies meant to evolve with the brand over time.I have my Bachelor of in Communication with an emphasis on Digital Arts and Culture from the University of Wisconsin-Milwaukee.

Experience

1. Digital Media Coordinator

   WWBIC

   Aug 2023 — Present · Milwaukee, WI, US

   I work closely with my Marketing team to develop strategies for digital media campaigns, as well as support and grow WWBIC’s social media presence and other digital communications (e.g. Constant Contact, email, videos, blogs, etc.). It is also my responsibility to schedule placement of content on digital media platforms (I use Zoho, Meta Business Suite, and each platform\'s respective Professional Dashboard). Overtime, I am increasing brand recognition/awareness via social media channels such as Instagram, TikTok, Facebook, YouTube, and X (formerly Twitter), which I measure through the ROI of our campaigns. I then quantify WWBIC\'s digital impact overtime by piloting social media reports, which I relay to the leadership team quarterly. To maintain this expertise, I am researching the latest digital media trends daily.I update and expand WWBIC’s website (Wordpress), such as the career page, staff page, and the WWBIC Client Directory, which is growing everyday. To optimize the website, I equip my knowledge of SEO \"best-practices\" throughout the maintenance process.I collaborate with other WWBIC departments to train WWBIC staff AND clients on use and adaptation of social media strategies, including a “train-the-trainer” format that staff can repurpose with clients! Part of this process involves my assisting of social media, public relations, and creative teams to select the appropriate media for their projects across various media platforms. This also involves working with staff to improve/expand client services, processes, and partnerships statewide. I am in charge of all videography (Cooking Up Business series), photography, case studies (Impact Statements documenting the client story and WWBIC\'s role in it), and various other creative projects for programs/presentations, Human Resource Onboarding, and Annual Event Programs.Finally, I assist in the overall mission of WWBIC by working in a team environment to effectively complete other duties as assigned.

Education

• University of Wisconsin-Milwaukee

  Bachelor of Arts - BA, Communication, General