Sophie Sophie Whitbread Baker
Content Designer @EE
Signup · Get unlimited contacts
WORK HISTORY
Content Designer @EE
Creating user-centric, data-driven design and content solutions, solving real user problems and adding value to the business- Conduct user research and usability testing to identify customer pain points and improve digital experiences across BT/EE’s app and web platforms- Design and implement user-centered content strategies to enhance customer experience while aligning with business goals and objectives- Collaborate with cross-functional teams, including UX designers, developers, and product managers, to deliver seamless and intuitive digital solutions- Foundational to intermediate use of Figma for wireframing, designing and prototyping- Create and optimis user interface content, including copy, imagery, navigation labels, CTAs and error messages, to ensure clarity and accessibility- Use data-driven insights and analytics to iterate content and journeys to improve customer engagement and satisfaction- Ensure all digital content adhered to brand guidelines, accessibility standards (WCAG), and regulatory requirements- Facilitate workshops and brainstorming sessions to gather stakeholder input and align on content priorities- Develop user journey maps, personas, and wireframes to guide content design decisions and improve overall user experience- Balance customer needs with business objectives, ensuring content solutions drove both user satisfaction and commercial success.
EDUCATION
University of Reading
Bachelor of Arts (BA), German Studies, minor Italian, IWLP spanish
University of Potsdam
History, literature and language
SKILLS
ABOUT SOPHIE SOPHIE WHITBREAD BAKER
I advocate and solve data-driven user needs, using content design best practice.I collaborate with product designers, engineers, product owners and developers to shape scope and roadmaps, always putting UX first. I am a proficient Figma user, allowing me to help shape design as a product as well as the content. My goal is to create user-centric, data-driven solutions, solving both real user problems and adding value to businesses.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.