Sophie Xin Wang
Senior Director, Data Science and Analytics @ALO
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WORK HISTORY
Senior Director, Data Science and Analytics @ALO
Los Angeles, CA, US
We are building smart, scalable tools to help our digital, retail, and marketing teams make faster, more insight-driven decisions. From forecasting demand to optimizing customer journeys and elevating the omnichannel experience, it’s exciting to help shape the data backbone of a brand that is one of the fastest-growing brands in fashion and wellness as it expands its global footprint and loyal following.
EDUCATION
Peking University
MS, Communication
Københavns Universitet - University of Copenhagen
Danish International Study, Communication
Peking University
LL.B., Law
Northwestern University
Master of Science (MS), Integrated Marketing Communication (IMC)
SKILLS
ABOUT SOPHIE XIN WANG
Analytics professional with both quantitative technical skills and marketing communication background; both corporate and agency experience in retail, automobile and IT; is a data expert and a story-teller with strong business acumen. • 10 years of marketing analytics, advertising and media agency experience with various clients and industries • Vast experience in dealing with customer data to draw business insight and decisions • Story-telling, influencing, finding insights from data, and translating insights into business value Tools:• Data analytics - SAS Certified Base Programmer for SAS9, Enterprise Guide, Enterprise Miner, SQL programming, Teradata, SPSS, Tableau • Web analytics - Certified Google Analytics professional, Adobe SiteCatalyst, DoubleClick, Altas, Comscore
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