Sophie Richmond
Data Analyst @Tails.com | B Corp
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WORK HISTORY
Data Analyst @Tails.com | B Corp
EDUCATION
Kingston College
BTECH Level 3 Extended ICT
Brunel University London
Bsc Visual Effects and Motion Graphics (Hons)
Brunel University London
MSc Digital Service Design
SKILLS
ABOUT SOPHIE RICHMOND
As a Digital Performance Analyst, I am passionate about optimising digital experience journeys for users and stakeholders. I have worked with large and small digital teams across different sectors, including automotive, defence, and public services, using GA4 and other products to deliver data-driven solutions and insights. In my most recent role at UK Ministry of Defence, I supported the digital transformation of the department by analysing the performance and impact of various digital services and platforms. I communicated effectively with clients, customers, and colleagues, and developed and maintained good relationships in challenging situations. I also contributed to the online marketing and search engine optimization (SEO) strategies for the department, leveraging my previous experience as a European Digital Marketing Specialist at Honda Motor Europe Ltd. I am keen to take on new challenges and responsibilities in the digital performance and analytics field, while maintaining a confident attitude to learning and self-development.
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