Sophie Goodwin

About Sophie Goodwin

Regional marketing specialist for The Orthopaedic Institute - the Florida division of Orthopedic Care Partners. In addition to marketing responsibilities, I serve as a videographer for TOI as well as OCP\'s practices in other states.I also freelance as a sideline reporter, camera operator, TD/director, and producer for high school, college, and professional sports.I’ve helped capture the action in men\'s and women\'s tackle football, men’s and women’s basketball, baseball, softball, lacrosse, volleyball, gymnastics, and hockey at various levels. I also have experience as a podcast host, reaching an audience of thousands of tech and cybersecurity enthusiasts on Technado.My background includes time as a sports writer and editor for ESPN Gainesville, as well as voicing promos for WRUF sports radio. I’ve also spent time as an on-camera trainer for IT and cybersecurity topics, and as a producer, editor, and on-air host at WUFT (NPR). When I’m not behind a mic or running a camera, I\'m likely reading something or watching Goodfellas for the time.

Experience

1. Regional Marketing Specialist

   Orthopedic Care Partners

   Jul 2025 — Present · Gainesville, FL, US

   Regional Marketing Specialist for the Florida division of OCP - The Orthopaedic Institute- Plan, film, and edit all video content for the practice, including physician and staff interviews, promotional campaigns, B-roll, and long-form YouTube features- Develop interview questions, manage all A/V setup, conduct interviews, and oversee the entire production workflow from concept to delivery- Edit footage using Adobe Premiere Pro; create motion graphics, title cards, and branded visual elements in After Effects; manage color, audio, and final output- Produce reels and short-form content optimized for platforms like Instagram, Facebook, and TikTok to support brand awareness and patient education- Update and design flyers, business cards, and signage; coordinate printing, ordering, and distribution of updated marketing materials- Assess local sponsorship opportunities, handle agreements and paperwork, and collaborate with Accounts Payable to process payments- Update website profiles, coordinate and shoot headshots, film physician bio videos, and design introductory collateral for new providers- Manage public legal notices for retiring or departing physicians by arranging publication in appropriate local outlets to ensure patient notification compliance- Attend local health fairs and community events as a marketing representative for the practice.Multi-Location Travel & Coverage- In-State: Regularly travel to all Florida practice locations (e.g, Gainesville, Lake City, Fort Lauderdale) for on-site filming and marketing support- Out-of-State: Travel quarterly to partner practices in Arizona, Utah, Colorado, and Missouri to produce video content and support regional marketing initiatives.

Education

• University of Florida

  Bachelor's degree, Telecommunications