Sophie Dennis
Head of User-centred Practice @Made Tech
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WORK HISTORY
Head of User-centred Practice @Made Tech
Leading a team of 80+ User-Centred Designers, Researchers, Content Designers, Product Managers and Business Analysts working to help the public sector transform digital services for the 21st Century.My job is to - grow a profitable practice- ensure Made Tech is a great place to work for user-centred practitioners - maximise the impact we make on society through high quality work and being a trusted partner to the public sector Made Tech is a public sector digital transformation consultancy working across central government, local government, NHS and public health organisations. We specialise in multi-disciplinary, user-centred, agile design and delivery of digital services. We support organisations throughout the full lifecycle from digital strategy and discovery, into alpha/beta service design and build, through to continuous improvement and management of live services.
EDUCATION
University of York
MA, 18th Century English Literature
Newcastle University
BA Hons, 1st Class, English Literature
SKILLS
ABOUT SOPHIE DENNIS
An experienced design director, I am passionate about the potential of human-centred design to transform how we tackle complex problems. I work with organisations who want to increase the impact and effectiveness of their products and services by working in more user and customer-centred ways. I do this by:** Building and leading high-performing, user-centred design teams **Scaling in-house capabilities, creating diverse and inclusive teams, and setting up the organisational conditions necessary for user and customer-centricity (culture, governance, operating models). I have significant experience integrating user-centred design into multidisciplinary agile functions, with a strong delivery focus that emphasises rapid prototyping, early and frequent research with users, and working in partnership with product and engineering.** Defining product and service strategy, and guiding their delivery**Identifying where user needs, business needs and delivery feasibility align in order to determine the most effective direction for products and service design. Uniting teams around a shared vision, securing funding and approvals, and planning and coordinating delivery of effective ‘MVPs’.
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