Sophie Calvez
Beverages & Insights Marketing Director @PepsiCo
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WORK HISTORY
Beverages & Insights Marketing Director @PepsiCo
EDUCATION
EDHEC Business School
Master in Management. Marketing & Strategy specialization , 6 months study at Tilburg University (Pays-Bas)
ABOUT SOPHIE CALVEZ
Driven by the development of profitable and sustainable businesses, I enjoy creating value, upgrading and transforming brands and markets. Highly results-oriented and focused on continuous improvement, with a strong spirit of collaboration, I engage and lead multi-functional and multi-cultural teams to meet challenges in competitive and complex environments. As manager, committed to my teams, I develop motivation and skills by encouraging team cohesion, exchanges, initiative-taking and innovation. Through my career in major consumer goods groups operating in mass retail, E-Commerce and Out-of-Home, I have gained extensive experience in Strategic & Operational Marketing, completed by solid experience in Customer Marketing & Revenue Growth Management- Definition of 5-year business plans & P&L management - Revalorization and development of categories and brands with high potential or strong awareness - Management of multi-functional teams and collaboration with global teams #Data & consumer, shopper and customer insights #Brand equity, brand platform, portfolio strategy, innovations #Communication, media & digital #Sales strategy #Business Development #Category management #Trade Marketing #RGM #Negotiations #Field sales execution #Food services#Away from Home
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