Sophie Boyd
Research Analyst - Corporate Reputation @Ipsos in US
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WORK HISTORY
Research Analyst - Corporate Reputation @Ipsos in US
New York, NY, US
Design customized questionnaires aligned with client objectives, applying foundational industry knowledge to craft strategic questions that uncover actionable consumer insights.* Conduct advanced statistical analysis using SPSS (e.g. correlation, significance testing) and Excel to extract deeper insights beyond top-line metrics.* Develop insight-driven reports that clearly communicate market positioning and brand perception, using social listening tools and market research to frame findings within macro trends - helping clients identify key reputational risks and unlock growth opportunities.* Drive client engagement by providing regular project updates and delivering 5-10 ad-hoc analyses per quarter, ensuring responsiveness to evolving needs.* Lead day-to-day management of 4–5 concurrent research projects, coordinating cross-functional teams to ensure timely delivery of insights aligned with client goals and project milestones.* Mentor junior team members through daily guidance and shadowing.
EDUCATION
Germantown Friends School
High School Diploma
New York University
Bachelor of Science, Major: Applied Psychology, Minor: Web Programming and Applications
ABOUT SOPHIE BOYD
Research Analyst at Ipsos
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