Sophie Benson
Sustainability Writer @WGSN
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WORK HISTORY
Sustainability Writer @WGSN
I work across two verticals in my freelance role at WGSN: beauty and consumer tech.With sustainability as my focus, I research and write reports which track factors such as market growth, consumer insight, legislative and regulatory influence, product innovation, global infrastructure, investment, design, and communication.My reports take on a number of formats including key trend overviews,\'brands to watch\' round-ups, and long-form intelligence reports. Alongside tracking emerging trends and opportunities within sustainability, I investigate and assess the future of at-risk or highly scrutinised raw materials and ingredients such as mica, frankincense, sandalwood, mineral oil, parabens, and silicone.Topics I have covered include:Beauty: vertical farming, climate resilient ingredients, refillable packaging, democratised sustainability, brand discovery, co-creation, secondary packaging, communicating sustainability, the future of miniatures, dissolvable packaging, regenerative agriculture, universal design principles, nostalgic beauty, ocean-safe formulations, and blockchain.Consumer tech: e-waste, biomaterials, sustainability within AI, design for repair, circular design, low waste living, recycling,\'nudge tech\', DIY sustainability, and digital sustainability.
EDUCATION
York College
Foundation Studies in Art and Design, Specialism in Fashion
Birmingham City University
Fashion Design BA (Hons), Specialism in Fashion Communication
SKILLS
ABOUT SOPHIE BENSON
I specialise in making the complexities of sustainability accessible for all…
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