Sophie Arif
Cx Activation Executive @BAT
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WORK HISTORY
Cx Activation Executive @BAT
Paris, FR
EDUCATION
Regent's University London
Erasmus international exchange program - Msc in Digital Marketing
LFIGP - Lycée Français International Georges Pompidou
French Baccalaureate with Honors - Economics and Social
CESINE Centro Universitario
Erasmus international exchange program- International & Research Marketing
ESCE International Business School
Master 2 of International and Digital Marketing : Product Management
SKILLS
ABOUT SOPHIE ARIF
As Activation Executive at BAT, I lead product launches and create marketing strategies that connect with global audiences. From launching VELO in France to driving e-sports activations, I’ve built a strong reputation for delivering results. With expertise in integrated campaigns, consumer education, and sustainability initiatives like Vuse Collect, I focus on boosting brand visibility and driving growth. Successful partnerships, including TML Winter 2024, highlight my commitment to brand excellence and innovation.
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